Predicting and Changing Behavior: The Reasoned Action Approach

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.Fishbein, Martin is the author of 'Predicting and Changing Behavior: The Reasoned Action Approach', published 2009 under ISBN 9780805859249 and ISBN 0805859241.