2045538
9780750661737
This new edition addresses key issues in the advertising industry, presenting a comprehensive overview of its components. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.Mackay, Adrian is the author of 'Practice Of Advertising', published 2005 under ISBN 9780750661737 and ISBN 0750661739.
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