Practical Techniques of Business Forecasting Fundamentals and Applications for Marketing, Production, and Financial Managers

'œBoth business managers and students who aspire to be business managers will find the book an excellent source of the basic information they need to help them interpret and use forecasts as part of the decision-making process. They'll discover that they don't need an advanced degree in quantitative methods to grasp the essentials. Everything you've always wanted to know about business forecasting but didn't know how to ask is explained in easy-to-understand, jargon-free English.'' Al Migliaro, Executive Editor, The Journal of Business ForecastingKress, George J. is the author of 'Practical Techniques of Business Forecasting Fundamentals and Applications for Marketing, Production, and Financial Managers' with ISBN 9780899301075 and ISBN 089930107X.