4565543
9781584710783
Power Of Retail Branding Innovative Marketing Strategies For Achieving BrandPower
by Paul, Carole, Winders, Arthur A., Winters, Peggy Fincher
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Product details
- ISBN-13: 9781584710783
- ISBN: 1584710780
- Publication Date: 2005
- Publisher: Visual Reference Publications, Incorporated
AUTHOR
SUMMARY
Retailers of every format now know that retail power is brand power. To maintain a competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, the customer as a brand. This book provides innovative marketing strategies.Paul, Carole is the author of 'Power Of Retail Branding Innovative Marketing Strategies For Achieving BrandPower', published 2005 under ISBN 9781584710783 and ISBN 1584710780.
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