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9780324072693

Power of Marketing

Power of Marketing
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  • ISBN-13: 9780324072693
  • ISBN: 0324072694
  • Publisher: Cengage South-Western

AUTHOR

Zikmund, William G., D'Amico, Michael

SUMMARY

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.Zikmund, William G. is the author of 'Power of Marketing' with ISBN 9780324072693 and ISBN 0324072694.

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