1409728
9780471595267
Portable MBA in Economics
by Young, Philip K. Y., McAuley, John J.
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About this item
- Condition: Good
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Product details
- ISBN-13: 9780471595267
- ISBN: 0471595268
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.Young, Philip K. Y. is the author of 'Portable MBA in Economics' with ISBN 9780471595267 and ISBN 0471595268.
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