Polling and Presidential Election Coverage - Paul J. Lavrakas - Hardcover

Polls have a profound effect on the public and candidates at election time. But how much is really known about the dynamics and ramifications of polls? How are they used by the media and to what extent is the media able to distort them for their own ends rather than for the benefit of society? Polling and Presidential Election Coverage explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field: Warren Mitofsky, Michael Kayay and 'Bud' Lewis who are all actively involved in the collection and analysis of polls for national media. The analysis the authors make will be useful not only to academics in political science but to journalists and professional politicians.Lavrakas, Paul J. is the author of 'Polling and Presidential Election Coverage - Paul J. Lavrakas - Hardcover' with ISBN 9780803940734 and ISBN 0803940734.