6223111
9780719077197
Political Marketing and British Political Parties: Second Edititon
by Lees-Marshment, Jennifer
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780719077197
- ISBN: 0719077192
- Edition: 2
- Publisher: Manchester University Press
AUTHOR
SUMMARY
This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. It goes on to discuss what this means for democracy, and questions whether British democracy is thriving.Lees-Marshment, Jennifer is the author of 'Political Marketing and British Political Parties: Second Edititon' with ISBN 9780719077197 and ISBN 0719077192.
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