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9780761933540

Planning for Power Advertising A User's Manual for Students And Practitioners

Planning for Power Advertising A User's Manual for Students And Practitioners

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Product details

  • ISBN-13: 9780761933540
  • ISBN: 0761933549
  • Publication Date: 2005
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Halve, Anand

SUMMARY

'The Art of Advertising Planning' is a sound and comprehensive introduction to advertising planning and branding. It discusses key issues and market realities, many of which are ignored and neglected in developing markets.Halve, Anand is the author of 'Planning for Power Advertising A User's Manual for Students And Practitioners', published 2005 under ISBN 9780761933540 and ISBN 0761933549.

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