5038200
9781563673771
The purpose of this textbook is to simulate the product development experience of a buyer or product developer while exposing students to the principles, concepts, knowledge, and skills needed for success in a real world setting. The authors bring a wealth of experience to students.Guthrie, Karen M. is the author of 'Perry's Dept Store A Product Development Simulation', published 2006 under ISBN 9781563673771 and ISBN 1563673770.
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