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1368517

9780471004110

Perfect Sales Piece A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

Perfect Sales Piece A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

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Product details

  • ISBN-13: 9780471004110
  • ISBN: 0471004111
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Bly, Robert W.

SUMMARY

Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.Bly, Robert W. is the author of 'Perfect Sales Piece A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets' with ISBN 9780471004110 and ISBN 0471004111.

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