Perceived Credibility of News on World Wide Web Homepages

This study was designed to compare the credibility of news posted on news media-sponsored World Wide Web homepages, organization-sponsored homepages, or shown on television. There is evident concern among journalists over the public's perception of news credibility, and it seems there is an intuitive link between high channel credibility and increased use of that channel or medium. However, this study provides evidence that media credibility is only of secondary importance to news users as they decide where to get their news. While people do make credibility judgments about the news channels they use, they do not necessarily choose to use or not use a channel based on its perceived credibility.Air Force Inst of Tech Wright-Patterson AFB OH is the author of 'Perceived Credibility of News on World Wide Web Homepages', published 1999 under ISBN 9781423542186 and ISBN 1423542185.