Partnering With the Cio The Future of It Sales Seen Through the Eyes of Key Decision Makers

Praise for Partnering with the CIO The first book written about InfoTech sales and marketing from the perspective of CIOs-the same executives who make and influence major IT purchasing decisions. Partnering with the CIO presents practical advice from CIOs and IT industry experts on the art of selling information technology. It reveals the opportunities and problems of IT sales across today's global marketplace by surveying top executives at leading organizations-including Time Inc., Citigroup, Priceline.com, the World Wildlife Fund, First Data Corp., Warnaco, Eastern Mountain Sports, PricewaterhouseCoopers, and the CIO Executive Council, among others. Essential reading for sales and marketing executives who are actively competing in the $1.2 trillion IT market, it's the perfect resource for anyone who sells or markets IT products and services.Minelli, Michael is the author of 'Partnering With the Cio The Future of It Sales Seen Through the Eyes of Key Decision Makers', published 2007 under ISBN 9780470122440 and ISBN 0470122447.