Both business and customers feel pain when standards are not met. Market research alone is not the cure; to kill this pain a business must know what to do with this information. Pain Killer Marketing demonstrates effective methods for listening to customers and what to do with data once available. It describes a process of collecting "customer pain" information and how it can be implemented to drive profits. An excellent reference for "C" level executives, product managers, market research practitioners and those wanting to become more "customer-centric" resulting in higher revenue and profits. Anyone who has a suffering customer, internal or external, can benefit from this book.Stiehl, Chris is the author of 'Pain Killer Marketing', published 2008 under ISBN 9780832950162 and ISBN 0832950165.