5438069
9782940361717
Packaging Design Successful Packaging for Specific Customer Groups
by Hampshire, Mark, Stephenson, Keith
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Product details
- ISBN-13: 9782940361717
- ISBN: 2940361711
- Publication Date: 2007
- Publisher: RotoVision SA
AUTHOR
SUMMARY
Through a selection of diverse examples, the authors examine how packaging is designed to appeal to specific socio-economic groups. With case studies and interviews with designers and brand owners, the reader is presented with explanations as to how specific marketing choices evolve.Hampshire, Mark is the author of 'Packaging Design Successful Packaging for Specific Customer Groups', published 2007 under ISBN 9782940361717 and ISBN 2940361711.
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