Outbound Tourism of Scandinavia Market Profile

For tourism product development and the promotion of destinations in nowadays-competitive age it is necessary to achieve a clear profile of the travel behavior and preferences of actual and potential clients. This is the aim of these reports which provide a sound basis of information on outbound tourism from the respective countries. They focus on the characteristics of outbound travel, give significant information on the generating markets and describe the target group profiles. These reports have become an essential and valuable tool for both the public and private sector in destinations interested in or receiving tourists from these markets as well as for the travel industry in these generating countriesWorld Trade Organization Staff is the author of 'Outbound Tourism of Scandinavia Market Profile' with ISBN 9789284405275 and ISBN 9284405270.