Organizational Identity in Practice

Exploring empirical studies and cases of organizational identity, this key book approaches the issues from different theoretical perspectives with corresponding methods.The case studies included illustrate how well-known firms have dealt with the broad issues of '¬~who we are as an organization' and '¬~what makes us similar or distinct from others'. They cover an extensive range of industries, firms, and organizational forms and are focused on topics such as:- organizational identity- strategy and the environment- multiple and conflicting identities- the construction of identities- how organizations express and project their identities.The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms and given the practical needs of managers and students, this book provides much needed in-depth studies on what happens when aspirations, claims and beliefs interact.Lerpold, Lin is the author of 'Organizational Identity in Practice ', published 2007 under ISBN 9780415398398 and ISBN 0415398398.