One to One Manager : Real-World Lessons in Customer Relationship Management

Learn from the pioneers of customer relationship management. This book introduces readers to the groundbreakers, the pathfinders, & the explorers of a vast & rapidly expanding new universe of customer-focused business strategies. This book goes behind the scenes to report on the challenges & solutions discovered by managers leading 1 to 1 efforts at org's. such as Xerox, GE, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, & British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, & based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up & running 1 to 1 initiatives.Peppers, Don is the author of 'One to One Manager : Real-World Lessons in Customer Relationship Management', published 2004 under ISBN 9780756772451 and ISBN 0756772451.