124656
9780029185551
On Great Service A Framework for Action
by Berry, Leonard L.
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780029185551
- ISBN: 0029185556
- Publisher: Simon & Schuster
AUTHOR
SUMMARY
Leonard Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University, where he is also Professor of Marketing. A former national president of the American Marketing Association, he is coauthor of Delivering Quality Service (Free Press, 1990) and Marketing Services (Free Press, 1991). Dr. Berry and his colleagues are creators of the service quality gaps model used throughout the world.Berry, Leonard L. is the author of 'On Great Service A Framework for Action' with ISBN 9780029185551 and ISBN 0029185556.
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