203948
9780471899532
Put Strategic Thinking Into ActionBuilding on the fundamental tenets of competence-based strategic management, The New Strategic Management clearly defines a new conceptual foundation for strategic thinking and action. Authors Ron Sanchez and Aim_ Heene offer a clear framework that incorporates the essential features of traditional strategy analysis within the dynamic, systemic, cognitive, and holistic views of organizations, competition, and cooperation that have emerged under the competence banner in the past decade.The New Strategic Managment will help you:- Create competitive advantages within today's complex and constantly changing markets.- Implement a strategic logic for achieving the organization's goals.- Effectively manage the firm's resources.- Tap the collective intelligence of the organization.- Successfully generate and distribute sustainable value.Features:- Integrates the wide diversity of perspectives on strategic management into one coherent framework.- Focuses on a set of well defined, carefully interrelated, and fundamental strategic management concepts.- Mini cases and full-length cases give you the opportunity to analyze strategic issues within the context of realistic business situations.Sanchez, Ron is the author of 'New Strategic Management Organization, Competition, and Competence' with ISBN 9780471899532 and ISBN 0471899534.
[read more]