1282013
9780877572138
New Products The Key Factors in Success
by Cooper, Robert G., Kleinschmidt, Elko J.
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Product details
- ISBN-13: 9780877572138
- ISBN: 0877572135
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
This monograph will help you answer the question, ?What makes a new product a success? This book reports the results of an extensive study into industrial product innovation. The study, NewProd III, covers over 100 companies and 200 new products. The current report integrates the findings of this study into actionable results and translates them into managerial implications.Cooper, Robert G. is the author of 'New Products The Key Factors in Success' with ISBN 9780877572138 and ISBN 0877572135.
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