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26628058

9788120402317

New Product Development : Its Marketing Research and Management

New Product Development : Its Marketing Research and Management

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Product details

  • ISBN-13: 9788120402317
  • ISBN: 8120402316
  • Publication Date: 1987
  • Publisher: Oxford I B H

AUTHOR

Oswald, A. J., Mascarenhas, S. J.

SUMMARY

Oswald, A. J. is the author of 'New Product Development : Its Marketing Research and Management', published 1987 under ISBN 9788120402317 and ISBN 8120402316.

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