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9781884956652

New Influencers A Marketer's Guide to the New Social Media

New Influencers A Marketer's Guide to the New Social Media
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9781884956652
  • ISBN: 1884956653
  • Publication Date: 2007
  • Publisher: Quill Driver Books

AUTHOR

Gillin, Paul, Moore, Geoffrey A.

SUMMARY

Blogging, podcasting, and other social media is profoundly disrupting the mainstream media and marketing industries. Powerful voices are emerging in the blogosphere: people and groups who have the capacity to move markets and challenge institutions. Conventional marketing wisdom has long held that a dissatisfied customer tells 10 people. But that's out of date. In the new age of social media, he or she has the tools to tell 10 million. But the reverse is true as well. A well-satisfied customer can spread the word like never before. Increasingly, bloggers and podcasters are people who command respect and authority in their disciplines. The blogosphere has rapidly matured to become a valuable information channel. As each new voice is added, the community gets stronger. Marketers need to understand, accept, and participate in this new world. They really have no choice. The tools used to reach their customers for the last 50 years print media, television, and radio are becoming less and less effective. The forces of change that have been set in motion are dramatic and irreversible. The worlds of media and marketing are being transformed and savvy marketers will be ready for it. Paul Gillin's The New Influencers explores these forces, who these new influencers are, their goals and motivations, and takes a look at the changes they have initiated. Gillin shows marketers how to deal with the changes social media is creating in their customer bases and how to begin to engage with the influencers.Gillin, Paul is the author of 'New Influencers A Marketer's Guide to the New Social Media', published 2007 under ISBN 9781884956652 and ISBN 1884956653.

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