New Dollar Coin : Marketing Campaign Raised Public Awareness but Not Widespread Use

If the public uses the dollar coin rather than the dollar note, the gov't. could save up to $500 million annually. This report studies the U.S. Mint's marketing program for the Sacagawea dollar coin. The report: describes the Mint's new dollar coin marketing program costs, the contracts & promotional programs in which the Mint engaged, & the revenues that were generated; assesses the barriers the Mint may face in increasing the public's use of the new dollar coin; describes the Mint's future plans to promote the new dollar coin & the extent that these plans address the barriers; & assesses the extent that the Mint's 2001 & 2002 reports fully & accurately described the marketing programs, the results obtained, & the problems encountered. Ill.Ungar, Bernard L. is the author of 'New Dollar Coin : Marketing Campaign Raised Public Awareness but Not Widespread Use', published 2003 under ISBN 9780756735340 and ISBN 0756735343.