Never Just a Game: Tex Schramm

Throughout Tex Schramm's career with the Los Angeles Rams, television, the Dallas Cowboys and influence on the NFL, he had a knack for innovation and success by pulling out all the stops, conjuring, outsmarting, manipulating, wheeling-dealing, charming, and intimidating. By hiring exceptional people, especially Tom Landry, he built the Cowboys from one of the worse franchises to champions, ?America's Team.' Even NFL executives that didn't particular care for him gave him credit for playing a major part in changes in the league, making it the game you see on the field today. He was very proud, drank, could be loud, profane, stubborn, have bursts of temper but also sensitive, very funny, and downright kind at times. And when the dust settled he could also laugh at himself. The parade passed in his declining years, but those who knew him, loved or even hated him won't forget him. People pass through life unnoticed, as if they weren't even here, but Tex was in the arena. He was certainly here.St. John, Bob is the author of 'Never Just a Game: Tex Schramm', published 2006 under ISBN 9780937660232 and ISBN 093766023X.