1259893
9781591020479
"We're gonna nail 'em!" That's the threat made against Eric Dezenhall's clients -- usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. 'Nail 'Em!' is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations.Dezenhall, Eric is the author of 'Nail 'Em! Confronting High-Profile Attacks on Celebrities & Businesses' with ISBN 9781591020479 and ISBN 1591020476.
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