Music Distribution Selling Music in the New Market Place

ABOUT THE AUTHOR- C. Michael Brae is currently CEO, Chairman and Founder of Hitman Records and also teaches Record Distribution and Marketing at San Francisco State University in the (Music Recording Industry Program) along teaching Selling Music in the New Entertainment Marketplace at UCLA (Entertainment Studies). Hitman Records began in 1991 and solidified a joint venture with SOLAR (Sounds of Los Angeles Records) in 1995. Mr. Brae worked with SOLAR under President and General Counsel, Virgil Roberts, and secured distribution for Hitman Records through a distributor of SOLAR, INDI. In 1997, Hitman Records switched distributors to Bayside Distribution. The record label then began a period of artist acquisition and development, which focused on hip-hop, rap, r&b and gospel genres. During this period, Mr. Brae represented well-known and established artists, such as Samuelle (double-platinum and Grammy award winning singer for the r&b group Club Nouveau) and Mac Dash Mone (former member of the double-platinum group Digital Underground). A native New Yorker, Mr. Brae began his career on Wall Street after graduating with a double Bachelors degree in marketing and advertising from the University of San Francisco. Having had strong sales, marketing strategies and new business development, Mr. Brae secured high profile corporate companies such as Delta Airlines, Bell Atlantic and Standard Motor Products producing up to 65% increased revenue in achieving goals at previous companies. Hitman Records has a number of diversified layered revenue streams. The degree of both vertical and horizontal integration allows Hitman Records to generate revenue through commissions and management fees throughout the entire development and sales cycle of the product. The focus of selling business to business and business to consumer will provide leverage.Brae, C. Michael is the author of 'Music Distribution Selling Music in the New Market Place' with ISBN 9781591094333 and ISBN 159109433X.