1235909
9780071418539
More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to:Make readers feel your message instead of just read itAdd muscle to your copy by using powerful verbs and adjectivesFind the right words and phrases for niche marketsBoost results by using words that appeal to basic human needsInvite interaction from website visitors--and bring those visitors backCreate a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memosUse colors, fragrances, sounds, and textures for vivid sensory appealAsk any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether you're promoting products, ideas, your business, or yourself.Bayan, Richard is the author of 'More Words That Sell A Thesaurus to Help You Promote Your Products, Services, and Ideas' with ISBN 9780071418539 and ISBN 0071418539.
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