6182956

9780060460921

Models of Buyer Behavior: Conceptual, Quantitative, and Empirical

Models of Buyer Behavior: Conceptual, Quantitative, and Empirical
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  • ISBN-13: 9780060460921
  • ISBN: 006046092X
  • Publication Date: 1974
  • Publisher: Harper & Row Limited

AUTHOR

Sheth, Jagdish N.

SUMMARY

Sheth, Jagdish N. is the author of 'Models of Buyer Behavior: Conceptual, Quantitative, and Empirical', published 1974 under ISBN 9780060460921 and ISBN 006046092X.

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