1223612
9780803921368
Models for Innovation Diffusion
by Mahajan, Vijay, Peterson, Robert A.
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- Condition: New
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- Comments: New Book Original US edition, We Ship to PO BOX Address also.
About this item
- Condition: Like New
- Provider: SequiturBooks Contact
- Provider Rating: 91%
- Ships From: Boonsboro, MD
- Shipping: Standard, Expedited
- Comments: Softcover. Light wear. Fine binding and cover. Clean, unmarked pages. Ships daily.
Product details
- ISBN-13: 9780803921368
- ISBN: 0803921365
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.Mahajan, Vijay is the author of 'Models for Innovation Diffusion' with ISBN 9780803921368 and ISBN 0803921365.
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