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9780750667470
Alex Michael is Managing Director at Sprite Interactive Ben Salter is Mobile Content Manager at Sprite Interactive, working on mobile marketing campaigns for Sprite's clients and managing the distribution of Sprite's content to operators and aggregators worldwideMichael, Alex is the author of 'Mobile Marketing Achieving Competitive Advantage Through Wireless Technology', published 2006 under ISBN 9780750667470 and ISBN 0750667478.
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