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9780940069633
Message Matters: Succeeding at the Crossroads of Mission and Market
by Rebecca, Leet
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Product details
- ISBN-13: 9780940069633
- ISBN: 0940069636
- Publication Date: 2007
- Publisher: Fieldstone Alliance
AUTHOR
SUMMARY
Message Matters tells nonprofits why to adopt the framework of strategic message development and how to apply the methodology so they connect more successfully with their target audiences and compel these audiences to action.Rebecca, Leet is the author of 'Message Matters: Succeeding at the Crossroads of Mission and Market', published 2007 under ISBN 9780940069633 and ISBN 0940069636.
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