26175645
9781563673542
Merchandising : Theory, Principles, and Practice
by Kunz, Grace I.
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Product details
- ISBN-13: 9781563673542
- ISBN: 1563673541
- Edition: 2
- Publisher: Fairchild Books
AUTHOR
SUMMARY
This book focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. it also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.Kunz, Grace I. is the author of 'Merchandising : Theory, Principles, and Practice' with ISBN 9781563673542 and ISBN 1563673541.
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