3598447

9781563673535

Merchandising Theory, Principles, And Practice

Merchandising Theory, Principles, And Practice
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  • ISBN-13: 9781563673535
  • ISBN: 1563673533
  • Edition: 2
  • Publication Date: 2005
  • Publisher: Fairchild Books

AUTHOR

Kunz, Grace I.

SUMMARY

Grace I. Kunz is Associate Professor Emerita at the Textiles and Clothing department of Iowa State University. She is a member of the International Textile and Apparel Association, the American Apparel Manufacturers Association, the American Collegiate Retailing Association, Iowa Textile and Apparel Association and Pan-Pacific Business Association. Her teaching and research interests include apparel technology, assortment planning, merchandising, product development and global issues. Her findings have been published in the Journal of Fashion Marketing and Management, Clothing and Textiles Research Journal and Journal of Small Business Strategies, among others.Kunz, Grace I. is the author of 'Merchandising Theory, Principles, And Practice', published 2005 under ISBN 9781563673535 and ISBN 1563673533.

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