Appropriate for Menu Marketing and Menu Management courses within Culinary Arts and Hospitality Management departments.A brief competency guide which is focused on Menu Marketing and Management. Designed to support a core textbook and provide students with marketable management skills for a career within the Culinary Arts and Foodservice industry.Introducing the ManageFirst ProgramTM from the National Restaurant Association Educational Foundation (NRAEF). This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Students earn a certification for each exam passed. The topics and exams are aligned to typical on-campus courses.This competency guide includes a PENCIL/PAPER version of theexamination sheet. NRAEF ManageFirst: Menu Marketing and Management w/ On-line Testing Access Code Card is also available.For additional information about the NRAEF ManageFirstTM Program please visit www.prenhall.com/managefirstNational Restaurant Association Staff is the author of 'Menu Marketing And Management Competency Guide', published 2006 under ISBN 9780132222013 and ISBN 0132222019.