Media Sharp : Analyzing Tobacco and Alcohol Messages: Leader's Guide

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  • ISBN-13: 9780756703097
  • ISBN: 0756703093
  • Publication Date: 2000
  • Publisher: DIANE Publishing Company


Moyers, Bill, Kilbourne, Jean, Jacobson, Michael


This guide for educators, youth group leaders, pediatricians and other health prof¹s. who work with or care for youth ages 11-14 focuses on the lifestyle and behavioral choices portrayed and promoted in the media with specific emphasis on tobacco and alcohol use. It will help young people critically assess how media normalize, glamorize, and create role models for unhealthy lifestyles and behaviors -- its influence on health behaviors can be both positive and negative. Provides a forum to explore the variety of media messages about tobacco and alcohol, both directly (through ads and promos) and indirectly (through movies and TV programs). Internet resources and suggested reading and resources. Includes video.Moyers, Bill is the author of 'Media Sharp : Analyzing Tobacco and Alcohol Messages: Leader's Guide', published 2000 under ISBN 9780756703097 and ISBN 0756703093.

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