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9780761930969

Media Economics Applying Economics to New and Traditional Media

Media Economics Applying Economics to New and Traditional Media
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  • ISBN-13: 9780761930969
  • ISBN: 0761930965
  • Publication Date: 2004
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Finn, Adam, Hoskins, Colin, McFadyen, Stuart

SUMMARY

Adam Finn is the R. K. Banister Professor of Business and Professor of Marketing at the University of Alberta School of Business, where from 1995 to 2000 he was also Academic Director of the Canadian Institute of Retailing and Service.Finn, Adam is the author of 'Media Economics Applying Economics to New and Traditional Media', published 2004 under ISBN 9780761930969 and ISBN 0761930965.

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