Mastering Fashion Marketing

Tim Jackson is Principal Lecturer at the London College of Fashion, specialising in luxury brand management, fashion buying and marketing. He has worked in fashion retail management and buying for a number of UK brands, including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business. David Shaw is one of the UK's leading fashion marketing and retailing academics and writers, working freelance with many international universities, including the Institute Marangoni and the Dublin Institute of Technology. He has worked from shop-floor to director level for many of the UK's largest fashion companies, including Bhs, Debenhams, Topshop and Burton.Jackson, Tim is the author of 'Mastering Fashion Marketing ', published 2007 under ISBN 9781403919021 and ISBN 140391902X.