Mastering Business in Asia Corporate Communications

Doing business in Asia, and corporate communication in particular, requires that professionals have a more refined understanding of the issues and struggles facing Asia as it adapts to globalizing forces and increases its participation in international business. The book will first aim to explore the changing business environment in Asia and the recent growth of particular industry segments such as financial planning / wealth management and new service industry functions. These discussions will then serve as a basis for discussing how corporate communications can be managed strategically and to the advantage of companies in each sector, much in the same way that financial, legal, HR and operational issues can be managed strategically.The book looks at a variety of communication functions within the corporate world crisis management, investor relations, and internal employee communications in Asia, as well as more interpersonal issues in the workplace such as collaborative assignments, project management, and the social influence challenges. The book's final segment will take a look at management communications within the organization such as memos, reports, email, and the evolving use of technology-enhanced communications.Argenti, Paul A. is the author of 'Mastering Business in Asia Corporate Communications' with ISBN 9780470821558 and ISBN 0470821558.