Master the Mysteries of Marketing : Open Minds 2000 Marketing Institute Chartbook

Presentation slides from the following sessions: Behavioral Health & Social Service Industry trends: An Up-To-The-Minute Update; Yes, You are Different! Service Marketing & the Marketing Plan; Winning the Privatization, Competition & Managed Care Wars; Building Organizational Identity: Strategic Market Positioning; Finding the Sizzle ? The Role of New Technology in Today's Marketplace; What You Need to Know & Where to Find It: Marketing Research on a Budget; Moving Up & Out! Growth Through Geographic Expansion; Building a Better?New Product Development & Implementation; Growth Through Diversification ? MHN's Experiences in Developing a Disability Management Product & Going International; The Price is Right: Models for Pricing a New Product; Successfully Marketing a provider Alliance: The Creation of Colorado Care Management's New Child Welfare Product; Shout It From the Rooftops: Developing Your Promotion Plan; Public Sector Bidding ? The Managed Care Organization's Perspective on Picking Partners or Going it Alone; Internet Business-to-Business; Applications as a Competitive Advantage; Get New Contracts ? How to meet Your Goals; and Using the Internet to Increase the Leverage of Your Marketing EffortsOss, Monica E. is the author of 'Master the Mysteries of Marketing : Open Minds 2000 Marketing Institute Chartbook', published 2000 under ISBN 9781878586896 and ISBN 1878586890.