5427470
9781846288647
Mass Customization and Footwear:Myth, Salvation or Reality? A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the Euroshoe (Extended User Oriented
by Dulio, Sergio, Bor, Claudio R.
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- Condition: New
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Product details
- ISBN-13: 9781846288647
- ISBN: 1846288649
- Publication Date: 2007
- Publisher: Springer
AUTHOR
SUMMARY
Based on the outcomes of the EUROShoE project, this book is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some economic indicators are covered.Dulio, Sergio is the author of 'Mass Customization and Footwear:Myth, Salvation or Reality? A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the Euroshoe (Extended User Oriented', published 2007 under ISBN 9781846288647 and ISBN 1846288649.
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