Name: Mass Communication Theory: An Introduction - Denis McQuail - Hardcover
Author: McQuail, Denis
ISBN: 9780803980693

by McQuail, Denis

Mass Communication Theory: An Introduction - Denis McQuail - Hardcover

by McQuail, Denis

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ISBN-13: 9780803980693
ISBN: 0803980698
Edition: 2
Publisher: SAGE Publications, Incorporated

AUTHOR

McQuail, Denis

SUMMARY

The Rise of Media of Mass Communication Concepts and Definitions Theory of Media and Theory of Society Media Theory Applied Power, Integration and Change Normative Theories of Media Structure and Performance Production of Media Culture Media Institution, Organization and Role Media Content Analysis; Reality-Reflection; Genres The Media Audience Processes of Media Effects Mass Communication Theory A Note on Its FutureMcQuail, Denis is the author of 'Mass Communication Theory: An Introduction - Denis McQuail - Hardcover' with ISBN 9780803980693 and ISBN 0803980698.

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