5565946
9780837185958
Mass Advertising as Social Forecast: A Method for Future Research
by Fowles, Robert B., Fowles, Jib
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780837185958
- ISBN: 0837185955
- Publication Date: 1976
- Publisher: Greenwood Publishing Group, Incorporated
AUTHOR
SUMMARY
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.Fowles, Robert B. is the author of 'Mass Advertising as Social Forecast: A Method for Future Research', published 1976 under ISBN 9780837185958 and ISBN 0837185955.
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