Marketing

Why settle for the status quo? Marketing is an innovative program that integrates the full range of DECA competencies, while incorporating the National Marketing Education standards. Take advantage of today's dynamic and interactive world and allow your students to experience first-hand the dilemmas, challenges, and applications of marketing foundations and functions. Explore the issues surrounding real cases, ethics, customer service, career development, technology, planning, and competition. Marketing combines solid content, conversational writing style, appealing design, and interactive technology to maintain student interest and support active learning. Special Features * DECA Prep Equip students with the experiences, tools, and preparation needed for success in DECA competitive events * Judgment Call Examine laws that control the marketing industry and ethical dilemmas faced by marketers * Marketing in Action Conclude every chapter with a real-world marketing case and related critical thinking activities * National Marketing Standards Visually identify coverage of the foundations and functions of marketing, as represented on the National Marketing Standards wheel * E-Marketing Discover how the Internet is changing traditional ways of marketing * Newsline Integrate examples from real companies and industries, as well as marketing trends * Marketing Matters Inspire brainstorming and group discussion related to the chapter topic * World View Discuss marketing techniques around the world and within minority communities in the United States * Corporate View Career Feature Explore marketing-related careers * Get the Message Focus on the challenges, techniques, devices, and media used to convey product information to customers * Figure This Teach mathematical concepts using marketing applications * Digital Digest Present different technologies, software, hardware, and their computer-related issues Comprehensive Teaching Package Student Materials * Student Text * Student Activities and Study Guide Multimedia * CNN Video Package * Developing a Marketing Plan: Virtual Workplace Simulation CD * Web site: www.marketing.swep.com Instructor Materials * Instructor's Wraparound Edition * Instructor's Resource CD (Chapter PowerPoints, DECA Prep PowerPoint, electronic Marketing Planning Guide, Lesson Plans, National Marketing Education Curriculum Correlation) * Chapter Tests * ExamView CD (assessment software with test bank) * Instructor's Resource Box * Lesson Plans * Instructor's Edition of the Student Activities and Study Guide * Chapter Tests Instructor's Edition * Activity Masters (Business Math, Communications, International Business, and Ethics) * Teaching Tools (seven books).Burrow, James L. is the author of 'Marketing' with ISBN 9780538435765 and ISBN 0538435763.