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170124

9780130163875

MARKETING

MARKETING
$41.00
$3.95 Shipping
  • Condition: New
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  • Ships From: STERLING HEIGHTS, MI
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Product details

  • ISBN-13: 9780130163875
  • ISBN: 0130163872
  • Publisher: Prentice Hall PTR

AUTHOR

Keegan, Warren, Moriarty, Sandra, Duncan, Tom

SUMMARY

Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".Keegan, Warren is the author of 'MARKETING' with ISBN 9780130163875 and ISBN 0130163872.

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