146904

9780072553727

Marketing

Marketing
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  • ISBN-13: 9780072553727
  • ISBN: 0072553723
  • Publisher: Glencoe/McGraw-Hill

AUTHOR

Etzel, Michael J., Walker, Bruce J., Stanton, William J.

SUMMARY

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.Etzel, Michael J. is the author of 'Marketing' with ISBN 9780072553727 and ISBN 0072553723.

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