Marketing Your Service Business: Plan a Winning Strategy

Service businesses Face stiff competition -- nine out of ten new businesses are in the service sector. Today, accountants and attorneys, hairstylists and health club owners must understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed.Service marketing experts Jean Withers and Carol Vipperman know how to attract clients. Their book is chock-full of practical advice, case studies, and worksheets to help service businesses plan and execute a hard-working marketing campaign. Includes: -- Developing a marketing plan-- Stating your company mission-- Assessing your services-- Discovering new opportunities-- Setting goals and objectives-- Target markets and positioning"Helpful marketing advice". NB Tips, Nation's BusinessWithers, Jean is the author of 'Marketing Your Service Business: Plan a Winning Strategy' with ISBN 9780889085305 and ISBN 0889085307.