Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents

Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780240806877
  • ISBN: 0240806875
  • Publisher: Elsevier Science & Technology Books


Marich, Robert


Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents is an essential guide to film marketing. As digital technology makes it easier to produce films, the volume of films continues to grow, making it more and more difficult to ensure that each individual film has an audience. This book describes how major studios and independent distributors develop a targeted marketing plan--including creating advertising materials, buying advertising for multimedia campaigns, mounting integrated publicity campaigns, and conducting consumer research--for each film that will inspire confidence in and generate excitement among investors and distributors and enable the film to be seen by the public. Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real-world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets, including independents, and interviews with well-known film industry executives provide a complete understanding of the theory and actual practice of the movie marketing process. Marketing to Moviegoers will be an invaluable resource for film marketing executives, Hollywood executives who need to understand theatrical distribution, consumer product marketers that participate in tie-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view.Marich, Robert is the author of 'Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents' with ISBN 9780240806877 and ISBN 0240806875.

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