1172343

9780810842717

Marketing to Libraries for the New Millennium Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of Library Marketing Practices and Trends

Marketing to Libraries for the New Millennium Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of Library Marketing Practices and Trends
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  • ISBN-13: 9780810842717
  • ISBN: 0810842718
  • Publisher: Scarecrow Press, Incorporated

AUTHOR

Edelman, Hendrik, Holley, Robert P.

SUMMARY

Hendrik Edelman recently retired from the faculty of the department of library and information science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He is still involved in many consulting, research, and teaching activities Robert P. Holley is a professor of library and information science at Wayne State University in Detroit, MichiganEdelman, Hendrik is the author of 'Marketing to Libraries for the New Millennium Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of Library Marketing Practices and Trends' with ISBN 9780810842717 and ISBN 0810842718.

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