Marketing-study Guide

This text incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, and small business and entrepreneurship. This edition offers a completely new design, a revised supplements package, and a new interactive Web page.Etzel is the author of 'Marketing-study Guide' with ISBN 9780072837858 and ISBN 0072837853.